Does Selling Make You Uncomfortable? Here’s Why (And How to Fix It) -

Let’s be honest: most entrepreneurs didn’t start their business because they love selling.

You started because you love coaching, serving, or creating. But the moment you realized that to make money, you have to actually sell, things got…awkward.

📌 You don’t want to sound pushy.
📌 You don’t like talking about money.
📌 You hope people will just “find you” and realize how amazing you are.

I get it. I’ve been there too.

Even though I’ve always loved sales, I still had sales calls where:
❌ The client took over the conversation like it was a therapy session.
❌ I felt uncomfortable talking about price, so I undercharged.
❌ I gave way too much value for free and didn’t confidently ask for the sale.

Even with my corporate sales background and years of training, I still had to refine my approach to make sales feel natural and aligned.

And that’s exactly what I want to help you do today.

The #1 Sales Mindset Shift: Selling Is About Helping, Not Convincing

Most people think of sales as pushing someone into buying something they don’t need. But that’s not true.

Real sales is about helping the right person make the right decision.

Think about it:

When you buy something that truly helps you, do you feel manipulated? No.
When a coach, program, or product changes your life, do you regret the purchase? No.
When someone helps you get clarity on what you need, do you feel pressured? No—you feel relieved.

So, instead of thinking of sales as “taking” someone’s money, think of it as helping them solve a problem.

Sales isn’t about convincing people to buy. It’s about connecting with the right people, clarifying their needs, and confidently leading them to a decision.

And that’s where the 3C Sales Framework comes in.

The 3C Sales Framework: A Simple Way to Sell Without Feeling Salesy

If you struggle with sales, you’re likely missing one of these three steps:

1️⃣ CONNECT: Build Trust & Emotional Connection

Before someone buys, they need to know, like, and trust you.

🔹 How to build trust in sales:
✔ Tell stories (personal or client success stories).
✔ Use their exact words—mirror their emotions and struggles.
✔ Share social proof (testimonials, reviews, case studies).
✔ Show up consistently—people buy when they feel safe with you.

Example:
❌ Instead of saying, “I offer mindset coaching for entrepreneurs.”
✅ Say, “Most entrepreneurs struggle with self-doubt and burnout. I help them gain clarity, confidence, and momentum so they can run their business without feeling overwhelmed.”

People buy from people, not just businesses. Make sure you’re building genuine relationships before asking for the sale.

2️⃣ CLARIFY: Identify Their Needs & Position Your Offer as the Solution

Most sales are lost because the client doesn’t understand how your offer solves their problem.

🔹 How to clarify needs in sales:
✔ Ask open-ended questions: “What’s your biggest struggle right now?”
✔ Use the “If Nothing Changes” technique: “If you don’t solve this problem, where will you be in 6 months?”
✔ Paint a picture of the transformation: “How would it feel to have this issue solved?”

Example:
❌ Instead of saying, “I sell handmade candles.”
✅ Say, “Most store-bought candles contain toxins. My handmade soy candles give you a cozy home experience without harming your health.”

If they don’t see the problem, they won’t invest in the solution. Help them connect the dots.

3️⃣ CONVERT: Confidently Guide Them to a YES

The biggest mistake in sales? Not actually asking for the sale.

🔹 How to confidently close sales:
✔ Use soft closes: “Would it make sense to start now?”
✔ Handle objections without fear: “What’s stopping you from saying yes today?”
✔ Show proof: “Here’s what happened when another client just like you tried this.”
✔ Follow up—80% of sales happen after 5+ touchpoints!

Example:
❌ Instead of saying, “Do you want to buy?”
✅ Say, “You mentioned wanting clearer skin without harsh chemicals—this set is perfect for that. Shall I put one aside for you?”

Selling isn’t about pushing—it’s about leading. When done right, the sale feels like the next logical step.

Final Takeaways: How to Sell with Confidence & Ease

Sales isn’t about convincing it’s about helping the right people make the right decision.
The 3C Sales Framework (Connect, Clarify, Convert) makes selling feel natural.
The better you get at sales, the more freedom you create in your business.

And that’s why sales is a huge focus inside my signature program, Balanced Business Academy.

If you struggle with sales and don’t know where to start, I’d love to help. Book a FREE Business Growth Audit where I’ll:
✔ Pinpoint where your sales process is breaking down.
✔ Help you create a strategy that feels aligned and effective.
✔ Give you personalized feedback to start closing more sales—without pressure.

🔗 Book your free audit here