If I Had to Start My Business Over, I’d Do These 3 Things to Scale Faster

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Have you ever wished you could hit reset on your business?

If you could go back to the beginning and do it all over again—but this time, with the wisdom and experience you have now?

I’ve thought about this a lot.

Because when I first started my business, I wasted so much time on things that didn’t actually move the needle.

I spent hours tweaking my website, playing around with fonts and colors on Canva—like that was somehow going to land me clients. I rewrote my Instagram bio a hundred times instead of actually talking to people. And don’t even get me started on the months I spent “getting ready to launch” instead of just launching.

Looking back, I realized that I wasn’t struggling with a time problem—I had a focus problem.

So today, I want to share the three things I’d do differently if I had to start over from scratch—so you don’t make the same mistakes I did.

And if you’ve been feeling stuck or overwhelmed, like you’re doing everything but still not seeing results, this is for you.

Why Most Entrepreneurs Waste Time on the Wrong Things

Before I share what I would do differently, let’s talk about why so many entrepreneurs—including past me—get stuck.

We focus on things that feel productive instead of what actually drives growth.

🚨 Spending hours designing the “perfect” logo
🚨 Posting content daily but never actually selling
🚨 Taking endless courses but not implementing what we learn
🚨 Avoiding visibility because we feel like we need more clarity first

Sound familiar?

The problem is that these things give us a sense of control, but they don’t create real momentum.

Here’s what actually works—and what I’d focus on if I had to start over.

1. I’d Prioritize Visibility & Connection Over Content Perfection

If I had to rebuild my business from scratch tomorrow, the first thing I’d do is focus on getting in front of people ASAP.

Not by posting more. Not by perfecting my content strategy. But by actively putting myself in front of the right audience.

🔹 I’d pitch myself to 10 podcasts
🔹 I’d reach out for collaborations instead of trying to grow solo
🔹 I’d network in communities where my ideal clients already are

Because visibility creates momentum faster than content ever will.

What About Social Media?

I know what you might be thinking:

💬 “Shouldn’t I just post on Instagram every day?”

The truth? Short-lived content isn’t enough.

One big shift I would make is focusing on a long-term, search-based platform that keeps working for me long after I hit publish.

✅ A podcast (attracts listeners searching for answers)
✅ A blog (ranks on Google & drives traffic consistently)
✅ A YouTube channel (brings in leads months after publishing)

So instead of constantly chasing visibility, I’d make sure my content was discoverable and working for me, on autopilot.

But What If I Pick the Wrong Platform?

I get this question all the time:

💬 “Which platform should I choose? What if I pick the wrong one and waste time?”

Here’s the thing: You don’t need to be on all of them.

Pick one that plays to your strengths and go all in for at least six months before evaluating.

🔹 Love talking? → Podcast
🔹 Prefer writing? → Blog
🔹 Comfortable on video? → YouTube

Most entrepreneurs fail because they try to do everything at once. But when you commit to one long-term visibility strategy, your content will keep working for you on repeat—bringing in warm, ready-to-buy leads every day.

So ask yourself:
📝 Where could you show up right now to get in front of new people?
📝 Are you prioritizing long-term visibility or just short-term engagement?

Because visibility = growth. And if you’re stuck, chances are you don’t need more content—you need more connection.

2. I’d Simplify My Offers Instead of Overcomplicating Everything

One of the biggest mistakes I made when I started was not that I had too many offers—but that I introduced them too soon.

I was creating for what I thought my audience wanted instead of looking at what my warm leads actually needed.

🙋🏽‍♀️ Ever had people tell you, “If you create that, I’d totally buy it!”—only for them to disappear when you launch?

That’s because you should create for the people who are already engaged, buying, and showing interest—not for hypotheticals.

Here’s What I’d Do Instead:

✅ One premium offer → The main thing I’d be known for
✅ One evergreen, low-lift offer → A simple entry point for those not ready for the premium offer

But I’d put all my focus on selling my premium offer first—so I could reach my revenue goals faster, without overwhelm.

But Won’t I Be Leaving Money on the Table?

I used to believe that too.

💬 “If I don’t have multiple offers, won’t I miss out on income?”

🚨 But what actually happened?

I spread myself too thin—trying to market everything at once.

💡 A confused audience doesn’t buy. If you give them too many options, they’ll overthink and choose nothing.

🔹 Simpler = more profitable.
🔹 One high-impact offer = faster results.
🔹 Focusing on one thing = more momentum.

So instead of worrying about what you might be “leaving on the table,” ask yourself:

📝 Are you truly maximizing your main offer yet?
📝 Are you consistently refining and selling it?
📝 Or are you jumping to the next thing too soon?

Because one great offer will always outperform five scattered ones.

3. I’d Spend More Time Selling & Less Time Consuming

I want you to be brutally honest for a second:

How much time do you actually spend SELLING in your business?

Not just:
❌ Posting free content
❌ Brainstorming ideas
❌ Engaging for hours on social media

But actually:
✅ Making offers
✅ Following up with leads
✅ Telling people how you can help

For the longest time, I avoided sales because I told myself:

❌ “I don’t want to be pushy.”
❌ “I need to build trust first.”
❌ “Once my audience is bigger, I’ll start selling more.”

🚨 But here’s what I learned: If you don’t sell, you don’t have a business.

And another mistake? Consuming too much from people in my niche.

I thought I was learning, but I was actually just feeding imposter syndrome and second-guessing my decisions.

So if I were starting over, I’d:
💡 Be intentional about who I learn from
💡 Sell every day in some way
💡 Start before I’m ready & perfect along the way

Final Takeaway: The 3 Things That Actually Move the Needle

1️⃣ Prioritize visibility with a search-based platform (podcast, blog, or YouTube).
2️⃣ Simplify your offers—one premium, one evergreen, nothing extra.
3️⃣ Sell daily & limit consumption (especially from competitors to avoid imposter syndrome).

🚀 If you need help getting clear on exactly what will grow YOUR business, apply for a FREE Business Growth Audit—and let’s map out your next steps together!

📌 Click here to apply now!

Because success isn’t about doing more—it’s about focusing on what actually matters.

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